I led the creative direction for a series of projection-mapped experiences at Google's Pier 57, transforming a 300-foot wall and floor into a dynamic canvas for the brand. The work combined custom illustration, animation, motion, and LiDAR-driven interactivity to create a visual experience that responded to its audience.

I directed a multidisciplinary team of designers, illustrators, motion designers, creative strategists, and engineers, shaping the creative vision across concept, content, technology, and implementation. The result was a cohesive physical and digital experience featuring 14+ interactive touchpoints and reaching more than 5,000 visitors each month, while increasing foot traffic by more than 40%.