I led the creative direction for Google’s People Ops Summit in New York, developing a distinct visual identity within the Google brand system for a global leadership audience. The challenge was to create something specific to the event while remaining unmistakably Google.

Working closely with Google stakeholders, I directed a multidisciplinary team of graphic and motion designers to build a visual system that extended across digital canvases, immersive projection-mapped environments, interactive experiences, and live-show content. The identity was also designed to work beyond the physical event, carrying consistently into a globally streamed broadcast experience.

The result was a cohesive visual language that connected the physical, digital, interactive, and broadcast sides of the summit while giving the event a distinct creative character within the broader Google brand.