Translating a digital-first identity into a physical experience.

Indeed brought a high-level visual identity designed primarily for digital. I defined how that identity could become a cohesive physical and experiential environment, establishing the visual systems and design principles across environmental design, typography, spatial graphics, motion, signage, activations, video, and digital touchpoints.

Leading a team of four designers, I set the creative direction and art directed the application across 700+ print assets and hundreds of digital pieces, working closely with production partners to maintain a consistent experience across a large-scale live environment.

The resulting system established the creative foundation for FutureWorks 2025 and subsequent global programs, extending the brand beyond a single event into a flexible experiential language.