Indeed provided a high-level visual identity designed primarily for digital. I established how that brand should translate into a physical and experiential environment, developing the visual systems and design principles that shaped everything from environmental design, typography, and spatial language to motion, signage, activations, video, and digital touchpoints.

With a team of four designers, I set the creative direction and art directed the application of the system across 700+ print assets and hundreds of digital pieces, working with production partners to maintain a consistent brand experience across a large-scale live environment. I continued to oversee the creative direction and brand consistency across subsequent global FutureWorks programs.