Turning an evolving brand into a cohesive global experience.

Building on the visual identity established for FutureWorks 2024, Indeed introduced an updated brand direction for 2025 and brought me in to lead its creative expression across the experience.

I set the design direction and art directed an expanded team across main stage, 6 breakouts, 12 workshops, 19 demo booths, experiential activations, a product launch, motion, digital touchpoints, and off-site events.

In parallel, I led the creative direction for the European roadshow, developing a flexible system that could adapt across markets and venues while maintaining a consistent global brand experience.