Building on the theme developed for FutureWorks 2024, Indeed provided an updated high-level visual identity and relied on my creative direction to translate its digital-first brand into a cohesive physical and experiential expression for the 2025 program.

With an expanded team of designers, I set the design direction and art directed how the updated identity came to life across main stage, 6 large breakouts, 12 workshops, brand and experiential activations, 19 demo booths, a new product launch, motion design, off-site evening events, and app interactions.

In parallel, I oversaw the creative direction of the European roadshow, developing a flexible visual system that could adapt across different spaces and markets while maintaining a consistent brand experience across the global program.