Over eight years working with Mastercard across global programs, I developed a deep understanding of the brand and how to push its visual language into new territory without losing what makes it recognizable. For the global leadership meeting in Prague, I led the art direction and developed a distinctive visual direction tailored to the experience while remaining unmistakably Mastercard.

I directed a multidisciplinary team across print, digital, presentation, motion, and live-show assets, guiding the creative from concept through onsite execution. Working closely with production partners and the show team, I maintained the integrity of the visual direction across a complex live environment, art directing the final details through show execution.

The project reflects a broader approach I brought to Mastercard over eight years: creating visual identities that feel specific to each program while building from a consistent understanding of the brand.