Bringing editorial storytelling to life across live and broadcast.

Across six New York Times events, I led creative direction for experiences that connected the Times’ editorial voice with the physical and digital environment.

The journalism is the content. The design’s job is to create a visual and physical framework that helps the audience engage with it. Working within an established brand system, I developed event-specific creative approaches shaped by each program’s story, audience, and editorial content, translating the identity across environmental design, stage environments, motion, interactive installations, digital content, and broadcast.

I art directed a team of multidisciplinary designers from concept through execution, with every experience designed to work equally well in the room and on screen for a global audience.

The result was a flexible creative approach that gave each event its own character while maintaining the authority and recognizability of The New York Times.