For HPS Partners’ investor meeting, I shaped the creative direction around the client-provided theme of navigation and navigating rough seas. Using the firm’s core colors and typography as a foundation, I developed a distinct visual identity for the experience through topographical map patterns, layered textures, photography, and video, creating a visual world that felt specific to the meeting rather than an extension of the corporate brand.

I directed the creative across the full attendee and show experience, translating the visual language into environmental and wayfinding graphics, digital and print materials, motion, and presentation assets. The system extended into the live show through lower thirds, transitions, opening videos, and presentation graphics, connecting the physical environment with the content on stage.

The result was a cohesive, editorial visual identity that gave a traditionally corporate investor meeting a distinctive point of view while retaining the brand recognition and restraint appropriate for the audience.